Feeds:
Posts
Comments

… give it a try

at this interactive URL:   http://jacksonpollock.org/

 

Advertisements

a day for Rothko

Transitional Keys grew from the field of aging- so we are keenly interested in articles such as this:

http://www.businessinsider.com/inside-madison-avenues-suicidal-hatred-of-old-people-2012-1

Take a look at this guy’s resume and ask yourself whether you’d hire him at an ad agency. He’s worked for clients such as Pepsico, ConAgra, Walmart, Skintimate Brands, the NBA, and General Mills.

In a normal industry, that kind of experience would be valued as gold.

Yet David Shea spent all of last year unemployed (or freelancing) simply because he’s 56 and has gray hair, according to Ad Age.

Welcome to Madison Avenue, where experience and actual client knowledge work against you.

Agencies favor 20-somethings, particularly in their creative departments, because they assume that youngsters are more cutting age. I recently spoke with an agency CEO who agreed. When I asked him what type of experience he likes to see on a job applicant’s resume, he replied that he wasn’t looking for experience. Or even a resume.

He was more interested in what movies and bands they listened to.

The problem is that the consumers they’re marketing to are increasingly not young people. Young people are a declining portion of the U.S. population. The International Longevity Center at Columbia University told Ad Age that by 2025, one of every five Americans will be 65 or older.

And it’s not as if the over-50s are all reading newspapers and writing each other letters on typewriters, either. They love their iPads. And if you give them grandchildren, they’ll be bothering you on Facebook and Skype all the time. And, of course, older people tend to have a lot more disposable income than teenagers.

Yet age discrimination is rife with the ad business:

At the CEO level, that discrimination is reversed. Both WPP and Publicis have post-retirement age CEOs, and neither shows any immediate sign of leaving.

As I’ve said before: Eventually, Madison Avenue and its clients will figure out that it needs to start paying a lot more attention to the silver dollar. At that point it might find its cadre of 20-somethings rather lacking in insights.

Raw Art Journaling

FINALLY, Quinn Mcdonald shares with us us her method to discover the creative leaps inherent in our slips and stumbles along our personal creative journey. Sign up for her FREE WEBINAR  and to purchase the book

New Article

New article on Transitional Keys appears in GENERATIONS – Journal of American Society on Aging.

This current Fall journal features articles all related to the work of anthropologist, Dr. Barbara Myerhoff – who was the inspirational force for Transitional Keys.

Here’s the article, Generations

Transitional Keys presents Seasons of Care, a wellness kit for caregivers.

The first element of the kit is a CD of guided meditations written specifically for caregivers.  The symptoms of caretiver burnout are similar to stress and depression. According to the Stress Reduction Clinic at the University Massachuettes Medical School, meditation can provide:

  • Lasting decreases in physical and psychological symptoms of stress
  • An increased ability to relax
  • Reductions in pain levels and an enhanced ability to cope with pain and discomfort that may not go away
  • Greater energy and enthusiasm for life
  • Improved self-esteem
  • An ability to cope more effectively with both short and long-term stressful situations.

CD for $17.00

First 50 requests FREE SHIPPING if inside the United States

CONTACT US:  info@TransitionalKeys.org

Google celebrated the birthday of Martha Graham with a cute animation. To go a bit deeper, to honor one of the greatest artists of the 20th century, hear Martha in her own words: